P3 - SWOT analysis

P3 – Swot analysis

Strength

I think that a strength to my magazine will be how it is a good form for the local community to get involved with a sport. This will also inform the local area on fund raisers that they will be starting. This will mainly be aimed towards men as the gender demographic for my magazine consists of males. Another strength will be that my magazine will be easy to create as it is only going to showcase an interview, boxing tips and news which will be presented with mainly images and bullet points.

Weakness

A weakness to the magazine is that the demographic for women will not be as interested in the magazine as it is a male dominated sport and therefore may not buy my product. Another weakness is that I will have to book someone for a photoshoot which is very time consuming and may have to be held over a period of time to make sure the images are perfect.

Opportunities

An opportunity to making my magazine is that I will be able to research boxing photography, so I can learn what makes a good boxing portrait photo.

Target

The target is to make a boxing magazine for a local gym and training center and to showcase what they do to help the local community as the client brief has instructed. I would like for my magazine to be dark in colour with spotted colours like red throughout so that it can draw attention as it is different.