M1 - Marketing and Distribution

M1 – Marketing and Distribution

Plan – To distribute my product will be focusing on selling my magazine in local stores around the area. Another big part of my distribution will be online. My area is very small and will not get a lot of exposure to other people in Liverpool. This website will ensure that all people who could travel to Maghull get a chance to see the magazine and learn about the gym. This will help me reach a larger target audience. I will also have social media accounts to promote my product. This is effective as my audience are teenager and young adults. This age category will spend most of their time on social media meaning that they will always be informed of what’s new. my magazine is more targeted towards males however there are still females that are interested in boxing.

Marketing –

For the pre-release of the magazine we can use offers on our magazine. This will give people a chance to pre order the magazine for a cheaper price.

During release –

During the release of the magazine podcasts can be held for the magazine where they talk live about the boxing news and the gym itself. This will get better involved even once sales start to drop. This is also an alternative way to create an income.

Post release –

After the magazine has been launched I will use social media so that the readers are still updated with boxing news and upcoming release dates for magazines. There will also be teasers of who is interviewed and what will be included in the next issue.